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While export prices remained robust, British India' s Tea Cess Committee (TCC) made only sporadic, small-scale attempts to create demand for tea in India by giving away pre-brewed cups in selected locations and selling small packets of leaf fragments. Still, by 1930 only a fraction of the Indian population had tasted tea, and more than 90 percent of the crop was exported. The Great Depression decisively changed the picture, however. International tea prices plunged, and by 1935 growers faced an unsold surplus of more than a hundred million pounds. The prospect of a huge "uninitiated" market suddenly seemed appealing, and the TCC, reorganized as the Indian Tea Market Expansion Board (ITMEB) and provided with an expanded budget, began the largest marketing campaign in Indian history.

It can be inferred from the passage that the Tea Cess Committee reorganized as the Indian Tea Market Expansion Board in order to

A.appeal to Indian consumers' sense of national identity
B.escape the TCC' s reputation for selling low-quality tea
C.increase the prestige of tea by emphasizing its exotic origins
D.receive a larger budget for marketing tea in India
E.respond to economic conditions created by the Great Depression

E显示答案

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